Lowell Smokes initially available at Ascend Friend Street in downtown Boston in advance of statewide launch later this fall

SALINAS, Calif – Lowell Farms Inc. (CSE:LOWL; OTCQX:LOWLF), a California-born innovator in cannabis cultivation and maker of the legendary brand Lowell Smokes, and multi-state, vertically-integrated cannabis operator Ascend Wellness Holdings, Inc. (“AWH”) (CSE:AAWH.U) (OTCQX: AAWH) today announced that Lowell Smokes pre-rolls are now available in Massachusetts.

The launch brings Lowell Smokes to the Bay State, which has enjoyed recreational cannabis since 2018. The partnership between Lowell Farms Inc. and AWH follows a similar launch last month in Illinois which has been well received. The Illinois launch initiated in Ascend dispensaries and has subsequently expanded to dispensaries state-wide.

“Although we’ve only just begun, our partnership with AWH has already yielded incredible results in Illinois and we anticipate even greater success in Massachusetts, where recreational cannabis sales have topped $2 billion in less than three years since legalization,” says Lowell Farms Inc. Chairman of the Board George Allen. “It is a very exciting market with sophisticated cannabis consumers and newcomers alike and we couldn’t be more glad to be a part of it.”

Lowell Smokes is the most recognized product in the Lowell Farms Inc. portfolio of homegrown and licensed brands. The Massachusetts rollout began at Ascend’s flagship storefront at 272 Friend Street near TD Garden in the center of downtown Boston.

“We’re thrilled with the consumer response to Lowell Smokes in Illinois and expect to see similar excitement in Massachusetts,” said Abner Kurtin, Founder and Chief Executive Officer of AWH. “Our partnership with Lowell Farms has helped advance our goal of bringing the best selection of award-winning cannabis products to our customers and we’re proud to debut in one of the largest cannabis markets on the East Coast.”

Massachusetts consumers can now order Lowell Smokes products online at letsascend.com. For more information on Lowell Farms Inc. brands, please visit lowellfarms.com.

ABOUT LOWELL FARMS INC.

Lowell Farms Inc. (CSE:LOWL; OTCQX:LOWLF) is a California-based vertically-integrated cannabis company with advanced production capabilities supporting every step of the supply chain, including cultivation, extraction, manufacturing, brand sales, marketing, and distribution. Lowell Farms grows artisan craft cannabis with a deep love and respect for the plant, and prides itself on using sustainable materials – from seed to sale – to produce an extensive portfolio of award-winning original and licensed brands, including Lowell Herb Co, Cypress Cannabis, MOON, and Kaizen Extracts, for licensed retailers statewide.

ABOUT ASCEND WELLNESS HOLDINGS

AWH is a vertically integrated operator with assets and partners in Illinois, Michigan, Ohio, Massachusetts, and New Jersey. AWH owns and operates state-of-the-art cultivation facilities, growing award-winning strains and producing curated selection of products with effect-based categorization. AWH produces and distributes Ozone branded products. For more information, visit www.awholdings.com.

Lowell Farms Inc. Media Contact

Renata Follmann

[email protected]

 Lowell Farms Inc. Investor Relations Contact

Bill Mitoulas

416.479.9547
[email protected]

 Lowell Farms Inc. Company Contact

Mark Ainsworth

[email protected]

 AWH Media Contact

MATTIO Communications

Mel Trecha

(724) 513-9342

[email protected]

 AWH Investor Contact

Rebecca Koar

(617) 453-4042 ext. 90102

[email protected]

Forward-Looking Information and Statements

This news release contains certain “forward-looking information” within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only Lowell Farms’ and AWH’s beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of Lowell Farms’ and AWH’s control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or may contain statements that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “will continue”, “will occur” or “will be achieved.” The forward-looking information and forward-looking statements contained herein may include, but are not limited to, the ability of Lowell Farms’ and AWH’s to successfully achieve its business objectives and expectations for other economic, business, and/or competitive factors. There can be no assurance that such forward-looking information and statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such forward-looking information and statements. This forward-looking information and statements reflect Lowell Farms’ and AWH’s current beliefs and are based on information currently available to Lowell Farms and AWH and on assumptions Lowell Farms and AWH believes are reasonable.

Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of Lowell Farms and AWH to be materially different from those expressed or implied by such forward-looking information. Such risks and other factors may include, but are not limited to: general business, economic, competitive, political and social uncertainties; general capital market conditions and market prices for securities; operating and development costs; competition; changes in legislation or regulations affecting Lowell Farms and AWH; the timing and availability of external financing on acceptable terms; the available funds of Lowell Farms and AWH and the anticipated use of such funds; favorable production levels and outputs; the stability of pricing of cannabis products; the level of demand for cannabis product; the availability of third-party service providers and other inputs for the Lowell Farms’ and AWH’s operations; lack of qualified, skilled labor or loss of key individuals; and risks and delays resulting from the COVID-19 pandemic. A description of additional assumptions used to develop such forward-looking information and a description of additional risk factors that may cause actual results to differ materially from forward-looking information can be found in Lowell Farms’ and AWH’s disclosure documents filed on EDGAR or SEDAR. Although Lowell Farms and AWH have attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. Readers are cautioned that the foregoing list of factors is not exhaustive. Readers are further cautioned not to place undue reliance on forward-looking information as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Forward-looking information contained in this news release is expressly qualified by this cautionary statement.

The forward-looking information contained in this news release represents the expectations of Lowell Farms or AWH as of the date of this news release and, accordingly, is subject to change after such date. However, Lowell Farms and AWH expressly disclaim any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable securities law.

Neither the Canadian Securities Exchange nor its Regulation Service Provider has reviewed, or accepts responsibility for the adequacy or accuracy of, the content of this news release.