Brands

Ascend Wellness Holdings has built a diversified portfolio of cannabis brands designed to serve distinct consumer needs across product types, potency levels, and formats. From trusted everyday essentials to premium flower and effects-forward innovations, each brand plays a clear role within a growing CPG portfolio built to deliver consistent experiences for a wide spectrum of consumers.

Ozone is our flagship lifestyle brand, created to elevate the everyday. Crafted with care and consistency, Ozone delivers high-quality cannabis consumers can rely on across all major categories, wherever they are in their cannabis journey.

High Wired is a high-potency infused brand, built for seasoned enthusiasts seeking maximum impact. Infused with high-quality concentrates and crafted from premium ground flower, each product delivers amplified potency and a full-spectrum experience.

Honor Roll is a premium pre-roll brand crafted with 100% top-cut whole flower. Inspired by a grower tradition of setting aside the best flower, each blend delivers richer terpene expression, smoother smoke, and a consistently refined experience.

Simply Herb proves a good time doesn’t have to cost a lot. Grown in our state-of-the-art facilities, each batch is crafted for quality and consistency at a value price for everyday consumers. The result: dependable product we’re proud to smoke and share.

Effin’ delivers consistent, effects-driven experiences, offering vapes and fan-favorite edibles. Each formula blends THC with purposeful ratios of minor cannabinoids to help consumers choose the experience that fits their vibe.

Royale is our super-premium flower brand crafted specifically for the Michigan market. Driven by a deep passion for cannabis, each jar features meticulously cured cultivars selected by our master growers for exceptional terpene profiles and THC levels.